MrBeast’s Super Bowl Dream: Salesforce CEO Marc Benioff Offers Epic Collaboration — Is This the Future of Brand Advertising?
When MrBeast—YouTube’s undisputed king of viral stunts and philanthropy—tweeted about his dream to make a Super Bowl ad, most expected likes, memes, or maybe a few brand DMs. But what happened next was unprecedented: Marc Benioff, CEO of Salesforce, didn’t just reply—he threw open the door to a full-blown, high-stakes creative partnership.
“Let’s make the craziest Salesforce-Slack love child ad ever,” Benioff wrote, in a response that instantly went viral. This isn’t just celebrity fan service. It’s a strategic move that blurs the lines between tech enterprise marketing and internet-native storytelling—and it might just be the future of Super Bowl advertising.
Table of Contents
- Who Is MrBeast and Why Does He Matter to Brands?
- The MrBeast Super Bowl Ad Dream That Sparked a Revolution
- Why Marc Benioff Saw an Opportunity—Not a Gimmick
- Salesforce, Slack, and the Power of Enterprise Storytelling
- What This Means for the Future of Influencer Marketing
- Could This Ad Actually Happen?
- Conclusion: The Blurring Line Between Tech and TikTok
- Sources
Who Is MrBeast and Why Does He Matter to Brands?
Jimmy Donaldson, better known as MrBeast, isn’t your average influencer. With over 300 million subscribers across platforms and videos that routinely rack up hundreds of millions of views, he commands an audience larger than most prime-time TV networks.
But it’s not just scale—it’s trust. MrBeast’s content blends generosity (giving away millions), spectacle (recreating Willy Wonka’s factory), and authenticity. Marketers have taken note: his brand integrations, like the wildly successful Feastables chocolate line, perform like mini product launches .
Traditional Super Bowl advertisers spend $7 million for a 30-second spot to reach ~120 million viewers. MrBeast can do that organically—in a single post. That’s why he’s no longer just an “influencer.” He’s a media platform unto himself.
The MrBeast Super Bowl Ad Dream That Sparked a Revolution
MrBeast recently posted on social media: “I’ve always wanted to make a Super Bowl ad.” Simple. Wistful. But coming from him, it was a declaration.
Within hours, Benioff replied: “Let’s do it. The craziest Salesforce-Slack love child ad ever.” The phrasing wasn’t accidental. “Love child” implies fusion—of enterprise software (Salesforce) and team communication (Slack), both under the same corporate umbrella since Salesforce acquired Slack in 2021 .
This isn’t just a joke. It’s a signal that even B2B tech giants are recognizing the power of internet-native creators to humanize complex products.
Why Marc Benioff Saw an Opportunity—Not a Gimmick
Benioff is no stranger to bold marketing. Under his leadership, Salesforce has used billboards, concerts, and even philanthropy as brand vehicles. But partnering with MrBeast? That’s next-level.
Here’s why it makes strategic sense:
- Reaching Gen Z and Millennials: Salesforce’s core users are enterprises—but the decision-makers of tomorrow are watching MrBeast today.
- Demystifying B2B tech: Slack and Salesforce can feel abstract. MrBeast could turn them into relatable, visual stories—like “a 24-hour team challenge powered by Slack.”
- Standing out in a cluttered ad landscape: Super Bowl ads are often forgettable. A MrBeast-Salesforce collab would be instantly memorable—and shareable.
Salesforce, Slack, and the Power of Enterprise Storytelling
Let’s be real: most people don’t get excited about CRM software. But what if the ad wasn’t about software at all?
Imagine this: MrBeast locks 50 teams in a warehouse. To win $1 million, they must collaborate in real-time using Slack, track progress on Salesforce, and solve puzzles. The drama, the teamwork, the tech—all wrapped in MrBeast’s signature high-energy format.
Suddenly, enterprise tools aren’t boring. They’re the secret weapon of winning teams. That’s the magic of storytelling—and it’s something traditional Super Bowl advertisers rarely achieve .
What This Means for the Future of Influencer Marketing
This potential collab signals a major shift:
- From product placement to co-creation: Influencers aren’t just billboards—they’re creative partners.
- B2B brands going mainstream: Tech companies are realizing their audiences aren’t just CIOs—they’re future engineers, marketers, and founders.
- Super Bowl ads evolving: Expect more hybrid campaigns that live both on TV and as viral YouTube content.
As noted by the Forbes Agency Council, co-created content drives 3x higher engagement than traditional ads . MrBeast and Benioff might just be ahead of the curve.
Could This Ad Actually Happen?
Signs point to yes. Both parties have precedent:
- MrBeast has worked with major brands like Honey, Shopify, and Google—but never on a Super Bowl scale.
- Salesforce has a $500M+ annual marketing budget and a history of splashy campaigns during Dreamforce and major sports events.
With the Super Bowl LIX set for February 2025 in New Orleans, there’s ample time to produce something epic. If it happens, it could be the first true “creator-led” enterprise Super Bowl ad in history.
Conclusion: The Blurring Line Between Tech and TikTok
The MrBeast Super Bowl ad dream—and Benioff’s enthusiastic reply—is more than a headline. It’s a cultural inflection point.
It shows that in 2025, the most powerful marketing doesn’t come from ad agencies alone—it comes from authentic creators who understand attention, emotion, and virality. Salesforce isn’t just buying a spot; they’re buying into a new language of brand storytelling. And if this collab materializes, it won’t just be an ad. It’ll be an event.