Table of Contents
- The Current Mood in the Gold Market
- The Expert Call: Why ‘Buy on Dips’?
- Today’s MCX Gold Rates at a Glance
- Why Gold is Shining So Brightly in 2026
- Your Personal Gold Investment Strategy
- Summary
- Sources
Gold is on fire. As of January 23, 2026, the precious metal continues its historic bull run, with prices on the Multi Commodity Exchange (MCX) trading around the ₹156,000 per 10 grams mark . For investors watching this meteoric rise, a key question emerges: should you chase the price or wait for a better entry? According to a leading market voice, the answer is clear: embrace the gold price prediction today and be ready to buy on dips.
The Current Mood in the Gold Market
The gold market is riding a wave of powerful macroeconomic tailwinds. We’re not just seeing a simple price increase; we’re witnessing a fundamental shift in how investors view this ancient store of value. Global uncertainty, persistent inflation fears, and aggressive central bank buying have all converged to create a near-perfect storm for gold .
Just look at the numbers. Over the past month alone, gold has surged by over 10% . This isn’t a short-term blip; it’s a sustained move driven by deep-seated economic forces that are unlikely to reverse quickly. The market sentiment is overwhelmingly positive, but as with any asset in a strong uptrend, periods of consolidation or minor pullbacks are not just possible—they’re healthy.
The Expert Call: Why ‘Buy on Dips’?
Enter Jateen Trivedi, VP Research Analyst for Commodity and Currency at LKP Securities. His analysis for January 23, 2026, cuts through the noise. He states plainly that while the intraday structure for gold remains positive, the smart money isn’t trying to catch a falling knife at the top. Instead, they’re patiently waiting for those brief moments of weakness—the dips—to add to their positions .
This “buy on dips” strategy is a classic approach in a bull market. It acknowledges the overall upward trend while providing a more risk-managed entry point. Chasing the price at its peak can lead to panic selling if a correction occurs. By waiting for a dip, you get a better price and a stronger psychological footing for your investment. Trivedi’s call is a masterclass in disciplined, long-term thinking.
Today’s MCX Gold Rates at a Glance
For Indian investors, the MCX is the primary benchmark. Here’s a quick snapshot of where things stand:
| Purity | Price per 10 Grams (₹) |
|---|---|
| 24 Karat | ₹156,375 |
| 22 Karat | ₹143,344 |
These figures, sourced from live market data for January 23, 2026, show just how elevated the market is . Even a small dip of a few hundred rupees can represent a significant opportunity for those looking to enter or average down their cost.
Why Gold is Shining So Brightly in 2026
To understand why the “buy on dips” strategy is so compelling, you need to grasp the underlying drivers. Several key factors are fueling this rally:
- Central Bank Buying: Central banks worldwide are on a massive gold-buying spree, diversifying away from traditional reserve currencies. This institutional demand is a powerful, long-term support for prices .
- Geopolitical Tensions: Ongoing global conflicts and political instability make gold a classic safe-haven asset. Investors flock to it when the world feels uncertain .
- Monetary Policy Outlook: Expectations of a potential pause or even cuts in interest rates by major central banks later in 2026 make non-yielding assets like gold more attractive relative to bonds .
These aren’t temporary factors. They represent a structural shift in the global financial landscape, which is why many analysts, including giants like Goldman Sachs, have raised their long-term gold price targets dramatically .
Your Personal Gold Investment Strategy
So, what should you do? Here’s a practical action plan based on the current gold price prediction today:
- Don’t Panic Buy: Resist the urge to buy simply because the price is high. Emotion is the enemy of good investing.
- Define Your Dip: Decide in advance what level would constitute a ‘dip’ for you. Is it a 1% pullback? A 2% drop? Having a plan removes emotion from the decision.
- Consider Your Allocation: Gold should be a part of a diversified portfolio, not the entirety of it. A common rule of thumb is to allocate 5-10% of your portfolio to gold as a hedge.
- Choose Your Vehicle: You can invest in physical gold, sovereign gold bonds (SGBs), gold ETFs, or MCX futures. Each has its own tax and liquidity implications. For a deeper dive, check out our guide on [INTERNAL_LINK:best-ways-to-invest-in-gold-in-india].
Remember, the goal isn’t to time the absolute bottom, which is impossible. The goal is to participate in the long-term trend with a smart, risk-aware approach.
Summary
In conclusion, the gold price prediction today from expert Jateen Trivedi offers a clear and prudent path forward. With gold in a strong bullish phase driven by powerful global forces, the strategy of ‘buy on dips’ provides a disciplined way to build a position without overpaying. By understanding the current MCX rates and the fundamental reasons behind gold’s strength, you can make an informed decision that aligns with your long-term financial goals. Don’t chase the market; let the market come to you.
Sources
- Gold price prediction: What’s the gold outlook for January 23, 2026. Times of India.
- Goldman Sachs raises its end-2026 gold price forecast to $5,400 per ounce.
- Gold rose to 4,959.03 USD/t.oz on January 23, 2026. Trading Economics.
- Gold Rate Today in India, 23 Jan 2026. Live Gold Price in India.
- 5 reasons for the rising gold price in 2026. World Gold Council.
- Gold’s historic breach of $4,600 per ounce in early 2026. Financial Times.
- Gold Outlook 2026: Push ahead or pull back. Bloomberg Intelligence.
- 2026 Outlook: Central bank gold buying to remain strong. Reuters.