Are These Really the Best Stocks to Buy Today?
Every morning, a flood of “stocks to buy today” hits your feed. But how many are backed by real substance? On this Friday, January 23, 2026, Bajaj Broking Research has thrown its weight behind two specific names: Gokaldas Exports and Hindustan Unilever (HUL) . Before you jump in, let’s cut through the noise and analyze if these recommendations hold water for your portfolio.
Table of Contents
- Bajaj Broking’s Picks Decoded
- Gokaldas Exports: A Deep Dive into the Export Powerhouse
- Hindustan Unilever: Can the FMCG Giant Reignite Growth?
- Market Mood: Nifty and Bank Nifty Outlook
- The Final Verdict: Should You Buy?
- Sources
Bajaj Broking’s Picks Decoded
Bajaj Broking, a well-regarded voice in the Indian brokerage space, has issued a clear buy call on both Gokaldas Exports and Hindustan Unilever for today’s trade . While they haven’t publicly detailed their exact price targets or stop-loss levels in the initial reports, their endorsement is significant. It signals a belief that these stocks have strong near-term catalysts or are positioned well within the current market structure. This kind of institutional backing often precedes short-term momentum, making it a key piece of intel for any trader looking for the best stocks to buy today.
Gokaldas Exports: A Deep Dive into the Export Powerhouse
Gokaldas Exports isn’t your typical large-cap darling. It’s a specialist player in the global apparel manufacturing and export market. The company has been on a remarkable run, reporting a staggering 65% year-over-year jump in its Q3 FY25 profit after tax (PAT), which reached Rs 50 crore . This explosive growth is a testament to its strong client relationships and operational efficiency in a competitive sector.
However, a more recent report from Q3 FY26 shows a significant dip in profit to Rs 12.61 crore from Rs 48.78 crore in the same quarter last year . This volatility highlights the cyclical nature of its business, which can be heavily influenced by global demand, currency fluctuations, and client-specific orders. The market is likely pricing in future recovery, with expectations of a stronger performance from FY27 onwards as potential tariff issues resolve . For traders, this makes Gokaldas a high-risk, high-reward play among the stocks to buy today, suitable for those with a higher risk appetite and a keen eye on global macro trends.
Hindustan Unilever: Can the FMCG Giant Reignite Growth?
Hindustan Unilever is the bedrock of many Indian portfolios—a defensive, blue-chip stock known for its consistent dividends and market leadership. Its recent performance has been more muted. In Q2 FY26, HUL reported a modest 3.8% YoY profit growth, reaching Rs 2,694 crore . The company has faced headwinds from a challenging rural demand environment and a complex pricing landscape .
Despite these short-term challenges, HUL’s underlying business remains incredibly strong. Its vast distribution network, powerful brand portfolio, and focus on operating efficiency provide a formidable moat. The stock is currently trading at a slight discount to its estimated intrinsic value , which could present a long-term buying opportunity. Bajaj Broking’s recommendation might be banking on HUL’s resilience and its potential for a comeback as consumer demand recovers. For conservative investors, HUL offers a safer entry point compared to Gokaldas among the recommended stocks to buy today.
Market Mood: Nifty and Bank Nifty Outlook
The broader market context is crucial. The Nifty 50 index recently closed at 25,289.90, showing a positive gain of 0.53% . Meanwhile, the Bank Nifty has been a relative outperformer, consolidating in a range between 58,700 and 60,400 . This strength in the banking sector is a positive sign for overall market sentiment, suggesting that liquidity is healthy and risk appetite is returning. A stable or rising Nifty provides a favorable tailwind for individual stock picks like Gokaldas and HUL, increasing the probability of their success as stocks to buy today.
The Final Verdict: Should You Buy?
So, should you follow Bajaj Broking’s lead? The answer depends entirely on your investment strategy.
- For Aggressive Traders: Gokaldas Exports offers a compelling, albeit volatile, opportunity. Its recent financial dip may have created a technical entry point, but be prepared for sharp swings. Always use a strict stop-loss.
- For Conservative Investors: Hindustan Unilever is a classic quality-at-a-reasonable-price (QARP) story. Its current valuation and market position make it a solid long-term holding, even if short-term gains are modest.
Ultimately, while these are strong candidates from a reputable source, never invest based on a single recommendation. Do your own due diligence, assess your risk tolerance, and consider how these picks fit into your overall asset allocation. For more on building a resilient portfolio, check out our guide on [INTERNAL_LINK:long-term-investment-strategies].
Sources
[1] Times of India: Top stock recommendations for January 23, 2026
[11] Web Search Result on Gokaldas Exports Q3 FY26 profit
[12] Web Search Result on Gokaldas Exports Q3 FY25 PAT
[19] Web Search Result on Gokaldas Exports’ future outlook
[24] Web Search Result on HUL Q2 FY26 results
[29] Web Search Result on HUL Q3 earnings preview
[30] Web Search Result on Nifty 50 closing data
[32] Web Search Result on Bank Nifty technical analysis
For general market education, refer to the U.S. Securities and Exchange Commission’s investor resources: https://www.investor.gov/